October 2010 heralds the 3rd annual World O-Cha (Tea) Festival, celebrating and promoting the tea industry and culture. Throughout the world, tea plays a major part in everyday life, providing both refreshment and relaxation. This event will celebrate the role the beverage has in so many people's lives through a programme of events including global tea parties, tea production and cultural interactive tours, and the intriguing 'world tea utensils contest'.