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Britain: Roll up, the wagon wheel is back

It’s time to discover Wagon Wheels again! The iconic, much-loved biscuit brand is revealing a new and improved recipe, tasty limited-edition Caramel flavour, an exciting new look and a new mysterious advertising campaign – making them the perfect lunchbox treat.
 
From nostalgic memories of the famous ‘Rollin’, rollin’, rollin’’ ads, to the unique and out of this world marshmallow centre – everyone has a reason to love Wagon Wheels.  For more than 60 years, we’ve had to ‘grin to get it in’ and now it’s time for the new generation of young biscuit lovers to discover the secrets within the Wagon Wheel.
 
The new and improved Wagon Wheels is truly ‘choccy, crunchy and marshmallowy’ and joining the existing Original and Jammie range, is a satisfying new Caramel flavour.  Whilst on the outside, Wagon Wheels are sporting an adventurous new look, so there’s never been a better time for parents and kids alike to devour a Wagon Wheel.
 
The new Wagon Wheels will be on shelves this month, in all major supermarkets, selected independent and convenience stores across the UK.  Wagons Wheels are available individually and in 6 biscuit multipacks perfect for any snacking moment.
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