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London: Novikov Restaurant Mayfair to launch in November

Novikov Restaurant & Bar, set to open in Mayfair, London this November, has appointed highly skilled and experienced Japanese-trained chef Jeff Tyler to head up the Asian Room.

Tyler arrives in the capital from the Mandarin Oriental Marrakech where as Chef de Cuisine, he was responsible for the creation and execution of Morocco’s premiere contemporary Japanese restaurant. Prior to this position, he assisted on the operational side of the Mandarin Oriental Barcelona, working alongside the 5-times Michelin award winning chef Carmen Ruscalleda.
In 2004, having trained and cut his teeth in his native New Zealand, Tyler decided to make the move to Japan. There he became a protégé of Mr Toshkatsu Chiku-san, President of Chiku Ya Restaurant Group in Hamamatsu, working as the only westerner in a solely Japanese team and environment. During this time he enjoyed hands-on experience in a sashimi factory and trained in tempura, sushi and other traditional dishes.
Tyler then left Japan to hone his skills in such leading establishments as the deluxe Mangapapa Petit Hotel in New Zealand and Roka in London.
In early 2011, Jeff was invited back to Japan, spending a month at the Shizouka tuna markets, mastering the art of whole tuna cutting.
Aside from a life-long passion for Asian cuisine, Jeff is known for his love of experimenting with different textures, flavours and ingredients, a talent that will be much in evidence at The Asian Restaurant.
Novikov Restaurant & Bar is the first restaurant outside Russia for the Novikov Restaurant Group. This phenomenally successful company is headed by Arkady Novikov, the restaurant guru who has changed the face of dining in Moscow.
The venue will comprise two restaurants – the Asian Restaurant and the Italian Restaurant (the latter under the command of Head Chef Stefano Stecca) - together with a standalone Lounge Bar.
Novikov Restaurant & Bar, 50 Berkeley Street, London, W1
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22 September 2011
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