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London: Zuma Sends Support and A Thousand Cranes to Japan

The devastation of the recent Japanese earthquake and subsequent tsunami has been felt throughout the world.  A little closer to home however, the owners and staff of Zuma and Roka restaurants have tried to make a difference.
With original figures set to reach a total of £100,000 during the summer, the founders of Zuma and Roka - Arjun Waney and Rainer Becker - were astonished to learn that through the phenomenal generosity of their guests, the amount has just reached £150,000.
Many of the guests, staff and suppliers have been directly affected by the disaster and it has been a particularly harrowing time for those who were unable to contact family or friends for many days.  
Even now with further tremors and aftershocks being recorded, stories are still filtering through from suppliers and friends in Japan.
Since the news of the disaster first hit, the founders of Zuma and Roka made immediate enquiries as to where a charitable donation would be best served for the people directly affected. The International Red Cross Japan Earthquake Fund was approached and an immediate donation was made.
In addition, they organised that all proceeds from the “edamame” - a dish that over 95% of customers order each day - would also be given to the charity.  At guests’ request, boxes have also been set up in each restaurant allowing customers the opportunity for personal donations.  
As this is a rolling total and with donations from the “edamame” continuing, Zuma and Roka restaurants worldwide are set to make an even larger than anticipated donation to the victims of this devastating natural disaster. All guests of Roka and Zuma worldwide now and for the coming months can contribute to this worthwhile cause by simply ordering the “edamame”.
On top of this and in respect of Japan’s rich culture of tradition and symbolism, the staff at Zuma and Roka London have been busy over the past couple of weeks creating a thousand origami cranes (a Senbazuru) to send to the Red Cross in Japan. Each crane has been signed by a guest with a special message of support. Legend has it, that anyone receiving a thousand of these paper cranes held together with string will be granted a wish by this mystical bird and receive a long life, a recovery from an illness or an injury. Hanging a Senbazuru is believed to be an enormously lucky and benevolent charm.
The founders and all at the Zuma/Roka family would like to express their heartfelt thanks to all their guests for their exceptional kindness and unparalleled support during this appeal.
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27 April 2011
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