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England: A renaissance of English apples

Shoppers can expect to see a raft of new English apples appearing on shelves this week at the start of the late season for English apples.
 
The varieties have been planted by growers to help establish a presence for English apples after Christmas as the first tranche of fruit available from September starts to wane.
 
The late varieties – Braeburn, Cameo, Kanzi, Jazz and Rubens - are cultivated in orchards across the South, West and East of England by growers keen to meet consumer demand for apples that have great taste, crunch and juiciness – all of which are provided by these varieties. It has only been within the last decade that these apples have been available and this year’s crop is larger than 2010 with a harvest of 126 million apples. These varieties join English Cox, Gala and Egremont Russet to provide a total of 300 million English apples available to the British public between now and Easter, offering a great opportunity for shoppers to buy English apples ahead of foreign imports.
 
Adrian Barlow, Chief Executive of English Apples & Pears Ltd said: “This year’s crop of these new varieties has outstanding taste and appearance. The tonnage has increased since last year and it continues a true renaissance of the English apple industry. Our growers are working hard to ensure the industry thrives in the face of stiff foreign competition and supermarkets are also helping us supply British customers with great apples and good prices. As ever, consumers can be reassured they have picked up an English apple by the Union Jack sticker that is on every apple.”
 
English Braeburn, Cameo, Kanzi and Jazz will be available from major supermarkets from this week until early May 2011 with Rubens available for the next month.
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6 February 2011
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