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London:Conran Shop first to sell Michelin Guide

The Conran Shop will be the first retailer to sell the Michelin Guide for a 24 hour period immediately after the Michelin 2011 winners are announced (at 12pm on the 18th January) with the first 50 customers receiving a limited edition Michelin replica and poster with every copy of the guide sold to celebrate the centenary.
 
To celebrate the 100th Birthday, the Conran Shop which is based at Michelin House will be holding a range of events and celebrations throughout the year from 17 January 2011. Head of visual merchandising at The Conran Shop, Betsy Smith has worked closely with Michelin archivists to recreate an exact replica of the building in the windows  using original petrol pumps, vans, cars and of course, tyres.
 
For interviews with Terence Conran or  further information: Melissa Byrne The Conran Shop Tel: 07795 805 937 / Simone John, Conran Shop press office Tel: 0207 591 8712 or email pressoffice@conran.com
 
How to buy: Visit the Conran Shop website: www.conranshop.co.uk.
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13 January 2011
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