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New Zealand: Cocktail World Cup Kicks off 22 March

From the UK: James Wynn-Williams, All Star Lanes, London, Stuart Fritz and Danny Winter, LAB, London and Hayden Scott Lambert and Lisa McCarron from The Merchant Hotel, Belfast, and Joey Medrington from Montpelliers, Edinburgh, will leave for Queenstown this Saturday to represent Britain in the world’s most extreme cocktail making competition after winning the National Final at Shoreditch House in London last month.

“The creativity of the competitors’ cocktails was truly amazing. It was an honour to be part of such a wonderful competition with so much energy and talent. ” Raymond Blanc 42BELOW Cocktail World Cup UK Judge.
The bartenders are about to have the experience of a lifetime, a one off chance to compete against and learn from their contemporaries in New York, Dublin, Milan, Rome, Paris, Sydney, Melbourne, Wellington and Auckland. Mixologists will assemble in Queenstown on Monday March 22 for four days of cocktail making and adrenalin pumping challenges. Their every move will be scrutinised by four international judges, including the recently crowned American ‘bartender of the year’ Jim Meehan.
The competition will be set in some of the South Island’s most spectacular locations and includes a ‘Modern Martini’, ‘Ready, Steady, Shake’ and ‘Mocktail’ challenge. Contestants will also take part in a series of cocktail ‘summits’: educational workshops hosted by some of the most influential people in the industry and in true 42BELOW style, there’ll be a fair few surprises too with cocktail shaking Bungee Jumping and Jet Boating tipped to take bartenders out of their comfort zones for some adventurous Kiwi fun.

"This group of bartenders work at the best bars, clubs and parties around the world. We're honoured they're coming on tour with us in New Zealand and I know they'll be blown away by what 42BELOW has in store for them next week," 42BELOW CEO Paul Dibbayawan.
From Queenstown this motley group of mixologists will head north to New Zealand’s capital, Wellington, home of the country’s hippest night spots. They’ll have time to take in some of the sights, namely an oddly shaped parliament building and a few hairy hobbits. They’ll also have time to perfect their signature drink ahead of a jaw dropping grand final event on March 27th at Wellington’s Old Museum Building. The teams will take to the stage alongside real life rockers, kiwi chart toppers Midnight Youth and the winners of the 42BELOW Cocktail World Cup will be crowned.
It’s a week-long party in the world’s ultimate playground, all thanks to a crazy little vodka brand from the bottom of the earth. Who would have thought?




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21 March 2010
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