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London: Fortnum & Mason harvest first honey on store roof top

Fortnum & Mason is delighted to announce the first harvest of honey from the hives 120ft up on the roof of the Piccadilly store.
 
The Fortnum’s bees have feasted on the pollen of London’s grounds and gardens within three mile of 181 Piccadilly. The superior honey will be limited to 400 jars; emphasising the quality over quantity mantra so intrinsic to the UK’s most prestigious grocer.
 
With pre-orders already in place, just 60 jars remain for eager shoppers desperate to sample the first Autumn harvest. Get in quick, or you’ll have to wait for the next bi-annual harvest in early Summer.
 
Fortnum & Mason Honey will be available from 29th September, priced £10. Fortnum & Mason Honey Fortnum’s Bees are West End Bees flying within a three mile radius of Fortnum’s. Places for the gathering of nectar to the grounds and gardens of St James’s Palace, Buckingham Palace, St James’s Park, Green Park, Hyde Park, Kensington Gardens; numerous squares, including St James’s, Belgrave, Sloane, Eaton, Berkeley, Grosvenor, Golden, Manchester and Soho, as well as countless private gardens and window boxes.
 
The honey produced is particularly fine as the bees feed on an unusually wide variety of flora, as well as pollen from chestnut and lime trees, whilst undesirable plants such as rapeseed are virtually unseen in London. A honey currently made on a similar site in London has been laboratory tested and has been found to contain no pollutants.
 
The hives themselves have been made to a unique design created by the Fortnum & Mason grocery buyer, each one in a different architectural style and with a different triumphal arch entrance, in the Roman, Chinese, Gothick and Mughal styles. The ‘pagoda’ roof of each hive is sheathed in copper, surmounted by a gilt ‘skep’ finial. Made from oak, they are painted in Fortnum’s livery, Eau de Nil. Owing to the excellence of the materials used and the traditional construction the hives have a life expectancy of 50 years or more.
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29 September 2009
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